For our third annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news.
Here’s who made this year’s unranked list: Some of the most common words returned in Google searches of Teigen’s name are “real,” “relatable” and “all of us” — not exactly what you’d expect for a supermodel, bestselling cookbook author and TV host who’s married to a Grammy-winning musician.
And while it did kick off with a murder mystery, it quickly transformed into something far more fascinating: an in-depth exploration of one man’s life — and death — in Woodstock, Ala. Breaking from traditional podcast style, host Reed and the remains one of the world’s most-downloaded podcasts, nearly four months after its debut.
But as the series grew more popular, some accused it of being exploitative and insensitive, especially in exposing so many secrets about a subject who was not alive to defend himself.
She has long been outspoken on the Chinese social media platform, most recently to shine a spotlight on the global refugee crisis.