A couple of months ago, I was sitting at a bar minding my own business when the woman next to me did something strange.
Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.
That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.
The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.
In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.
I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.
The interview has been edited for length and clarity.