Their methodology seems severely and fundamentally flawed.” Global Web Index confirmed that its data had been based on interviews with 170,000 users worldwide – “it’s not guesswork, and not just the UK, as Tinder has suggested,” a spokesperson said.
By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.
Single hamburger shake shack - How many people use online dating worldwide
The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).
By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.
The app is being used largely in urban locations (76%).
“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide (…) The single largest age group on Tinder, making up more than half of our entire user base, is 18-24.
Brazil is Tinder’s third largest user base, following the US and UK.